Ouai Soft Hair Mousse

Celebrity hair stylist Jen Atkin, has recently released her own line of hair care and styling products. Jen works closely with the Kardashian family, Jennifer Lopez, Nicole Richie, and the Hadid sisters; may I add that all of the ladies mentioned give me serious hair envy!

Jen Atkin's collection 'OUAI' is 16 pieces strong with a variety of products including dry shampoo, treatment masques, shampoos and conditions, hair oil etc.
I just HAD to try out one of her products in the hope that my hair would be transformed into a kardashian 'do' so I opted for the 'soft mousse'

"Mousse is cool again! This gravity-defying volume-booster makes hair bouncy and full—never sticky. Free of parabens. No animal testing."

I'm an avid user of hair mousse, along with texturising sprays it's the only product that gives my hair any lift or volume (I have thin straight hair, but lots of it). I always apply mousse to damp hair and then blow dry and that's exactly how Jen Atkin suggests you use her mousse.

One pump of mousse on each side of my hair is plenty for my long bob hair style.

The 'soft mousse' helps control the fly always and frizz whilst giving a beautiful shine and soft fullness, unlike most mousses this is not at all sticky. I've tried my fair share of mousses and the clumpy sticky feel it can leave on your hair is the worst. Jen Atkin's mousse is by far the best I have tried (unfortunately for my wallet)
The scent of this product is out of this world!!! It's like a high end perfume for your hair!
May I suggest a hair perfume for a future release Ms.Atkin?!

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Cost - £22

 Available to purchase in the UK from cultbeauty.co.uk and Selfridges


  1. I'm going on a Ouai spree as soon as I get paid, I've been eyeing it up. You hair looks gorge!

    Sarah | sarahinwonderland.co.uk <3

    1. Ahh thank you Sarah! I need more Ouai in my life ASAP! x


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